CLIENT: Spotify
Creative Concept x Development
Script
Documentary Show Format
Sound Design
Design x Motion Graphics
Film DirectionΒ Β Β Β Β Β Β Β Β Β
SPOTIFY RADAR Presents: Pakistan's rising star Hasan Raheem
Spotify commissioned FT.WASTUDIO to launch Spotify RADAR in Pakistan. We designed a bespoke digital show format with the first-ever personalized documentary on Hasan, introducing a visual and narrative style now adopted by other artists across the country. Our groundbreaking initiative marked a significant milestone, establishing us as groundbreakers as the first in Pakistan to achieve this unprecedented feat, solidifying Hasan Raheem’s position as a rising star on the global music stage.
Hasan Raheem, an esteemed singer-songwriter originating from Gilgit Baltistan, has achieved a groundbreaking milestone as the first highlighted artist from Pakistan on Spotify’s RADAR Programβ a significant accomplishment on the renowned global audio streaming platform.
By launching Hasan as the first artist to be part of its RADAR program in Pakistan, Spotify is shedding light on his talent as one of the rising vocal stars in Pakistan.Our groundbreaking initiative marked a significant milestone, establishing us as groundbreakers as the first in Pakistan to achieve this unprecedented feat, solidifying Hasan’s position as a rising star on the global music stage.
Through RADAR, Spotify follows Hasan Raheem in a heartfelt mini-documentary that gets up close and personal with him, showing his fans a side of Hasan, they have never seen before. Accessible, real and authentic with a tinge of humour and sadness were all the key elements which helped people connect with the real Hasan. Watch the shortΒ videoΒ below.
Our creative concept for Spotify RADAR not only documented the meteoric rise of the talented Hasan Raheem but also encapsulated his artistic journey in an engaging, youthful visual style. From covering all behind-the-scenes aspects to crafting the Urdu stylised “RADAR” logo and conducting the photography sessions, we ensured an immersive and true representation of Hasan’s musical evolution. The culmination of the studio’s collective efforts was seeing our work gracing the billboards across Pakistan but also being recognised globally in New York, in the iconic Times Square.Β
The success story of Hasan Raheem’s Spotify RADAR spotlight would not have been possible without the boundless passion and relentless effort into shaping this milestone. Our collaborative spirit, innovative thinking, and unwavering commitment were instrumental in crafting the narrative and overall visual format that catapulted Hasan Raheem’s musical journey to the forefront.
